Partnership Led Growth

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Partnership Led Growth

Partnerships Led Growth Project

Step 1

Choose your product. It should:

Be a tech product
Have achieved PMF

UltraHuman

Ultrahuman, being a high-priced tech product, can benefit from partnership-led growth by targeting specific audiences who can afford the product. This approach allows for a more focused and efficient acquisition strategy, ensuring that the product reaches the right customers who are willing to invest in their health and wellness.
Driving usage can be challenging for high-priced products like Ultrahuman. By leveraging partnerships, Ultrahuman can tap into existing health ecosystems and collaborate with complementary products or services. This way, customers can have a comprehensive health monitoring experience, filling the gaps and enhancing the value proposition of Ultrahuman.
By partnering with other products or services that address specific health concerns or offer additional features, Ultrahuman can create a more compelling ecosystem for customers, ensuring they have access to a wide range of health-related solutions.

Ultrahuman, being a high-priced tech product, can benefit from partnership-led growth by targeting specific audiences who can afford the product. This approach allows for a more focused and efficient acquisition strategy, ensuring that the product reaches the right customers who are willing to invest in their health and wellness.
Driving usage can be challenging for high-priced products like Ultrahuman. By leveraging partnerships, Ultrahuman can tap into existing health ecosystems and collaborate with complementary products or services. This way, customers can have a comprehensive health monitoring experience, filling the gaps and enhancing the value proposition of Ultrahuman.
By partnering with other products or services that address specific health concerns or offer additional features, Ultrahuman can create a more compelling ecosystem for customers, ensuring they have access to a wide range of health-related solutions.

Step 2

🖋️ Map the user journey for your product on whimsical. Identify gaps in service, possible customer pain points, customer requests for a particular feature.

Based on your analysis, explain if the partnership can close gaps in service, solve for customer pain-point.

Can you build the requested feature yourself? If no, can partnership solve for this?

👉🏼 Post whimsical links/images here

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Partnering with these features helps UltraHuman provide an elevated experience and drive both retention and acquisition for its users in the following ways:

Targeted Audience: By targeting specific audiences who can afford the high-priced tech product, UltraHuman ensures that its users are invested in their health and wellness. This focused approach allows for a more efficient acquisition strategy, increasing the chances of attracting and retaining the right customers.
Comprehensive Health Monitoring: Collaborating with complementary products or services in existing health ecosystems allows UltraHuman to offer a comprehensive health monitoring experience. By filling the gaps and enhancing the value proposition of UltraHuman, users are more likely to find value in the product and continue using it.
Expanded Ecosystem: Partnering with other products or services that address specific health concerns or offer additional features creates a more compelling ecosystem for UltraHuman users. This ensures that users have access to a wider range of health-related solutions, leading to higher retention rates and increased customer satisfaction.

Overall, these partnerships contribute to an elevated user experience by providing targeted solutions, comprehensive health monitoring, and access to a diverse ecosystem of health-related products and services. This, in turn, drives both retention and acquisition for UltraHuman, as users are more likely to remain engaged with the product and attract new users who are seeking a comprehensive health monitoring solution.

Step 3

🔬 Conduct a litmus test to check whether your product is ready for partnership.

Question	Yes/No
Do you have Product-Market Fit?	Yes, Ultrahuman has achieved Product-Market Fit. It is a high-priced tech product that targets specific audiences who can afford it and are interested in investing in their health and wellness.
Are you finding it difficult to acquire new customers or enter a new market?	Yes, Ultrahuman faces challenges in acquiring new customers or entering new markets due to its high price and niche features.
Are you looking to drive power usage?	Yes, Ultrahuman aims to drive power usage by offering a comprehensive health monitoring experience and collaborating with complementary products or services in existing health ecosystems.
Do you have customers making requests for an integration?	Yes, customers have been requesting integration with other products or services to utilize their biomarkers and correct their metabolic scores.

👉🏼 Final litmus test result: Yes.

Apply the Partnerships Framework

Go to each page to step-by-step formulate your partnership strategy

Step 4 - Identifying the right partner

State the following for your product:

Who is your ICP?
What are your brand values?
What is your current market? (Types of companies, industry sectors, geographical reach)
Create a list of possible partners and perform a partner fitment test.
What does your partner gain from this partnership?

Explain your ICP here:

Age range: 25-50: Ultrahuman's ideal customer profile targets individuals within the age range of 25 to 50, which represents the prime working years and a significant consumer demographic.
High income group earning upwards of 15L per year: Ultrahuman's target customers belong to the high-income group, with annual earnings exceeding 15 lakhs. This ensures the ability to afford premium health and wellness products and services.
Super health conscious: Ultrahuman's ideal customers prioritize their health and well-being and actively seek out products and services that promote a healthy lifestyle. They are proactive in maintaining their physical and mental well-being.
Experienced a health scare due to stress or food habits: Ultrahuman's target customers may have encountered health issues resulting from high stress levels or poor dietary habits. This indicates a need for solutions that address stress management and nutrition optimization.
Interested in sports and performance optimization: Ultrahuman's ideal customers have a keen interest in sports and are motivated to enhance their performance. They seek ways to optimize their physical and mental capabilities to achieve peak performance.
Living in metros: Ultrahuman's ideal customers are based in metropolitan areas, as these locations typically have a higher concentration of opportunities for health and wellness activities.
Tech-related industries and frequent tech stack upgrades: Ultrahuman's target customers work in tech-related industries and have a need to constantly upgrade their technological tools and skills to stay competitive in their field.

These attributes collectively form Ultrahuman's ideal customer profile, capturing individuals within a specific age range, with a high-income capacity, a strong focus on health, a desire to optimize their performance, residing in metros, and working in tech-related industries with a need for frequent tech stack upgrades.

Mention your brand values here:

When Ultrahuman was founded, a fundamental question was posed: "How can individuals eat and train according to their unique bodies and goals?" In a world filled with conflicting advice on the "perfect diet" and the "ultimate workout routine," understanding how nutrition and exercise truly impact health seemed like an enigmatic puzzle.

Ultrahuman set out to revolutionize this landscape by introducing a groundbreaking approach—an approach that leverages biomarkers to unveil how the body specifically responds to different foods, how to optimize fueling for exercise, and how to enhance sleep through nutrition. The mission is clear: to empower individuals in optimizing their well-being by providing them with highly personalized insights and real-time guidance.

At Ultrahuman, the brand values are deeply ingrained. They are:

Empowering: Individuals are empowered to take control of their health journey and make informed decisions based on personalized insights.
Cutting-edge: Ultrahuman is at the forefront of innovation, utilizing advanced biomarker technology and data-driven algorithms to deliver groundbreaking solutions.
Personalized: The understanding that each person is unique is paramount, and the approach is tailored to provide deeply personalized recommendations based on individual needs and goals.
Results-oriented: The commitment is to deliver tangible results, helping individuals achieve their health and wellness objectives through evidence-based strategies.

With an unwavering dedication to these values, Ultrahuman strives to transform the way people approach their health, enabling them to unlock their full potential and live their most vibrant lives.

Explain your current market here:

Ultrahuman's current market consists of individuals within the age range of 25 to 50 who belong to the high-income group, have a strong focus on health and wellness, and are interested in optimizing their sports performance. They are primarily located in metropolitan areas and work in tech-related industries that require frequent tech stack upgrades. Ultrahuman aims to target this specific market segment and provide them with highly personalized insights and real-time guidance to optimize their well-being

Share your list of possible partners here:

Food Darzee: Food Darzee can suggest food options based on glucose readings by utilizing the biomarker data provided by Ultrahuman. By integrating the glucose readings into their system, Food Darzee can develop personalized meal plans that take into account an individual's glucose levels. They can analyze the data and recommend food options that help maintain stable glucose levels throughout the day. This personalized approach ensures that individuals receive tailored dietary recommendations that align with their specific needs and goals, ultimately supporting their overall health and well-being.
Neend App (sleep meditation app): Partnering with Neend App can greatly benefit Ultrahuman. By integrating with Neend App, Ultrahuman can provide its users with a comprehensive approach to optimizing their well-being. Neend App specializes in sleep meditation, which aligns with Ultrahuman's focus on enhancing sleep through nutrition. By combining the personalized insights and real-time guidance from Ultrahuman with the sleep meditation techniques offered by Neend App, users can experience improved sleep quality and overall well-being.
Flo App (period tracking app): A partnership with Flo App can be advantageous for Ultrahuman, especially for female users. By integrating with Flo App, Ultrahuman can provide tailored recommendations and insights based on menstrual cycle data. This collaboration allows Ultrahuman to offer personalized strategies for optimizing nutrition and exercise based on hormonal fluctuations throughout the menstrual cycle. The combination of Flo App's period tracking capabilities and Ultrahuman's biomarker technology can empower women to optimize their health and wellness journey in a holistic way.
Google Calendar: Partnering with Google Calendar can enhance the user experience and convenience of Ultrahuman's customers. By integrating with Google Calendar, Ultrahuman can seamlessly schedule and sync personalized health and wellness activities, reminders, and recommendations directly into users' calendars. This integration ensures that users can easily incorporate their health goals and routines into their daily schedules, leading to increased adherence and better overall results.

Perform a partner fitment test using the template below

Questions you should ask	Food Darzee	Neend App	Flo App	Google Calendar
Is our goal aligning?	1	1	1	0.5
Do we have customer requests?	1	1	1	0.5
Does our ICP match?	1	1	0	0
Will our brand image improve?	1	1	1	0.5
Do our brand values match?	1	1	0.5	0
Can I increase the price of my product after the partnership?	1	0.5	0	0
Will the partnership let me enter new markets?	0	0.5	0.5	0.5
Score	0.857	0.786	0.643	0.357

The scores in the "Score" row represent the average scores given in each particular column.

Scoring Method Yes - 1; Maybe - 0.5; No - 0

Reasons for the partnerships:

Food Darzee: The partnership with Food Darzee aligns with Ultrahuman's goal of providing personalized dietary recommendations. They can leverage Ultrahuman's biomarker data to create tailored meal plans, improving customer satisfaction. (Yes)
Neend App: Integrating with Neend App complements Ultrahuman's focus on enhancing sleep through nutrition. Users can benefit from the combination of personalized insights from Ultrahuman and sleep meditation techniques from Neend App. (Yes)
Flo App: Partnering with Flo App allows Ultrahuman to offer personalized strategies based on menstrual cycle data, aligning with their mission of providing tailored recommendations for optimizing nutrition and exercise. (Yes)
Google Calendar: Integrating with Google Calendar enhances convenience for Ultrahuman's customers by seamlessly scheduling health and wellness activities. While it does not directly align with all aspects of Ultrahuman's goals and values, it offers practical benefits. (Maybe)

Step 5 - Outreach strategy

Create a list of possible PoCs

Mention your PoC list here:

Neend App: BD Manager
Food Darzee: Business Development Manager
Google Calendar: Partnership Manager
Flo App: Partnership Manager
Google: Workspace Business Development Manager

Use the decision framework to finalise your first outreach PoC

PoC Contender	Do they have high intent to make the partnership successful?	Would their motive align with you to make the partnership successful?	Are they likely to respond quickly?	Have they worked on partnerships in the past?	Would they have the bandwidth to pull off the partnership?	Can they align various stakeholders and teams to build the partnership?	Score
Neend App: BD Manager	1	1	1	0.5	0.5	0.5	0.7
Food Darzee: Business Development Manager	1	1	1	0	0.5	0.5	0.58
Google Calendar: Partnership Manager	0.5	0.5	0.5	1	0.5	0.5	0.58
Flo App: Partnership Manager	0.5	0.5	0.5	0.5	0.5	0.5	0.5
Google: Workspace Business Development Manager	0	0	0	1	1	0	0.5

Draft your first outreach message to the PoC. Mention clear subject, your introduction, the ‘why’, goal alignment, and clear CTA.

Dear [Neend App Business Development Manager's Name],

I hope this email finds you well. I am reaching out to you on behalf of Ultrahuman. We are a company dedicated to helping individuals optimize their health by providing them access to deeply personalized insights and real-time nudges.

Our cutting-edge wearable, the Ultrahuman Ring, tracks movement, sleep, and the body's energy dynamics in real-time. It provides intelligent recommendations to balance and take control of one's health.

This is where a partnership with Neend App makes perfect sense. The Ultrahuman Ring can seamlessly integrate with Neend App, allowing users to track their sleep cycles and optimize stress management. By combining insights from the Ring's sensors along with real-time glucose levels through our other product, M1, users can make actionable connections between glucose variability and lifestyle events that may affect their health. This partnership not only empowers Ultrahuman users to act on the information they track but also drives relevant users to the Neend App.

We believe that collaborating with Neend App will provide immense value to both our user bases. Together, we can revolutionize the way people approach their metabolic fitness and overall well-being. We are excited about the potential of this partnership and would love to explore how we can work together to make it mutually beneficial.

I would greatly appreciate the opportunity to discuss this further with you. Please let me know if you would be available for a call or meeting to explore the possibilities. I look forward to hearing from you and taking the next steps towards a successful partnership.

Thank you for your time and consideration.

Uh oh! Imagine haven’t received a response for any of your outreaches. Your filled out their partner form, tried contacting them on LinkedIn, found a POC from the company but to no avail.

Use the FES job matrix to identify potential follow ups approaches for different POCs.

What would your strategy be to get your foot in the door to reach a meeting?

Outline the channel you’ll reach out on, the message you’ll send, and any follow-ups you might want to do. Build a comprehensive strategy from A-Z on how you’ll reach out on email, socials, cold calls etc.

Dear [Neend App Business Development Manager's Name],

I hope this email finds you well. I wanted to follow up on my previous email regarding a potential partnership between Ultrahuman and Neend App. We believe that integrating the Ultrahuman Ring's sleep tracking capabilities with Neend App's stress management tools can provide a holistic approach to optimizing health and well-being. Additionally, combining the Ring's sensor data with real-time glucose levels from our M1 product opens up exciting possibilities for users to gain actionable insights into their metabolic fitness.

We truly believe that a partnership between Ultrahuman and Neend App can revolutionize how people approach their health and well-being. If you are available, I would greatly appreciate the opportunity to schedule a call or meeting to discuss this further and explore how we can collaborate to make it mutually beneficial.

Thank you for considering this follow-up email. I look forward to hearing from you and hopefully taking the next steps towards a successful partnership.

Best regards,

Step 6 - First Call Design

Create your first call design with the partner PoC. Divide it in terms of what you will do:

Before the call

Research your partner’s current goals (what do they talk about on their website, social handles, content blogs, recent events, other resources)

Write partner’s current goals:

The brand's goals are to help individuals achieve a consistent sleep schedule and improve their overall well-being through the Sleep On Time (SOT) and Wake Up On Time (WOT) programs. They aim to provide daily online sessions, a supportive community, accountability partners, and habit-building activities to cultivate healthy sleep habits and promote mindfulness.

Do these goals align with your current goals?

Justify your reasoning here

Ultrahuman and Neend have similar goals in promoting healthy sleep habits and improving overall well-being. Ultrahuman aims to help individuals achieve a consistent sleep schedule through their Sleep On Time (SOT) and Wake Up On Time (WOT) programs, offering daily online sessions, a supportive community, accountability partners, and habit-building activities. Neend, on the other hand, provides innovative sleep products and resources to enhance sleep quality. Both companies recognize the importance of cultivating healthy sleep habits and share a common focus on providing comprehensive solutions to their customers.

Why should the partner consider you? Perform a competitive analysis + identify mutual customer pain point to find your edge against the competition

Competitive Analysis Template

Comparison Metric	Your Organisation	Food Darzee	Neend	Flo	Google Calendar
Metric 1	Data collection	Worse	Worse	Similar	Better
Metric 2	Insights	Worse	Worse	Similar	Similar
Metric 3	Engagement	Better	Similar	Similar	Better
Metric 4	Repeat Purchases	Better	Worse	Similar	Similar
Metric 5	Price	Better	Better	Similar	Better

Create a value prop for your partner

Submit your value prop design here

During the call

Create a conversation design for your first call with your partner PoC. Set expectations, discuss how your joint solution benefits mutual customers, build trust, outline deliverables

Optional: Take a feeler on possible GTM opportunities you could explore

Submit your conversation design here:

During the call

Ultrahuman: Hi, Neend! Thank you for taking the time to discuss a potential partnership between Ultrahuman and Neend.
Neend: Hi, Ultrahuman! It's great to connect. I've heard wonderful things about Ultrahuman's Sleep On Time (SOT) and Wake Up On Time (WOT) programs. How can our companies potentially collaborate?
Ultrahuman: We noticed that our goals align quite well. Ultrahuman aims to help individuals achieve a consistent sleep schedule and improve their overall well-being through our programs. We offer daily online sessions, a supportive community, accountability partners, and habit-building activities to cultivate healthy sleep habits and promote mindfulness. We believe our joint solution can greatly benefit our mutual customers.
Neend: That sounds fantastic! We also have a strong focus on promoting healthy sleep habits. Our company provides innovative sleep products and resources to enhance sleep quality. Together, we can offer a comprehensive solution to our customers.
Ultrahuman: Absolutely! Before we proceed further, let's perform a competitive analysis to identify our strengths and unique selling points compared to our competitors.

Competitive Analysis Template

Comparison Metric	Ultrahuman	Neend
Sleep Programs	✔️
Sleep Products		✔️
Community Support	✔️
Mindfulness Integration	✔️
Innovation		✔️

Neend: It's clear that both Ultrahuman and Neend bring valuable offerings to the table. We can leverage each other's strengths to provide an unparalleled experience for our customers.
Ultrahuman: Agreed! Now, let's discuss the specific details of our partnership. We can start by outlining the deliverables and setting expectations for our collaboration. Additionally, we should explore possible go-to-market opportunities that could further enhance our joint solution.
Neend: That sounds like a solid plan. I'm excited about the potential of this partnership. Let's work together to create a conversation design and define the next steps.

After the call Create a summary that you’ll send to your partner PoC

Submit your summary here:

Conversation Design

Outline deliverables and timelines
Discuss joint marketing efforts
Define customer onboarding process
Establish communication channels for ongoing collaboration
Ultrahuman: Great! I'll document our conversation design and share it with you for feedback and further refinement.

Summary

Ultrahuman will create a summary of the conversation and send it to Neend to ensure alignment and provide a clear roadmap for the partnership.

Step 7 - Company buy-in and alignment

Mention your stakeholder and team concerns for this partnership. Explain how would you address each concern.

Stakeholder concerns

By integrating with Ultrahuman, external stakeholders have the opportunity to tap into a larger user base and gain additional visibility for their product. As Ultrahuman attracts users who are interested in fitness and mindfulness, these stakeholders can showcase their product to a targeted audience who are already engaged in activities related to their offerings. This exposure can lead to increased user acquisition and brand recognition for the stakeholders.

Furthermore, the integrations with Ultrahuman provide an opportunity for external stakeholders to offer additional value to their existing users. By incorporating Ultrahuman's functionalities into their own product, stakeholders can enhance the overall user experience and provide a more comprehensive solution to their customers. This integration can help retain existing users and attract new ones who are seeking a holistic approach to fitness and mindfulness.

Product team concerns:

The integrations will help address concerns of the users by creating more touchpoints for them to use Ultrahuman when it comes to product concerns. By integrating with popular platforms and services, we can extend the reach of Ultrahuman's functionalities and make them easily accessible to users. This will increase user engagement and encourage them to rely on Ultrahuman as their go-to solution for their fitness and mindfulness needs.

Furthermore, the integrations allow us to leverage the strengths of these platforms to address common concerns without having to build products from scratch. This saves valuable time and resources for the product team. By integrating with existing platforms and services, we can tap into their established user bases and reputation, enhancing the overall product offering. This enables us to provide a more comprehensive solution to users, addressing their concerns without the need for extensive development efforts.

Marketing team concerns:

The integrations help diversify brand outreach channels for the marketing team. By partnering with different platforms and services, we can create focus groups based on those particular partnerships. This allows us to gather more specific insights and feedback from users who engage with Ultrahuman through those integrations. With these focused groups, the marketing team can create tailored marketing strategies that resonate with the target audience of each integration. This approach ensures that our marketing efforts are more effective and aligned with the preferences and needs of different user segments. By reaching users through a variety of channels and delivering personalized messaging, we can maximize brand visibility and engagement, ultimately driving user acquisition and retention.

Sales team concerns:

The integrations would greatly benefit the sales team by providing them with additional selling points and value propositions. With the bundled discounts offered through these integrations, the sales team can offer more attractive pricing options to potential enterprise customers. This can help them close deals more effectively and drive enterprise sales. Additionally, the integrations can enhance the overall product offering, making it more appealing to potential customers and increasing the sales team's ability to vouch for the product's capabilities.

Partnership Objective	Value Proposition	Impact on North-Star Metric	Customer Needs and User Base Analysis	Competitive Analysis	Effort Required from Various Teams	What Does Success Look Like?
Food Darzee	Provide users with a comprehensive solution for fitness and nutrition by integrating Ultrahuman with Food Darzee's meal plans and recipes.	Increase user engagement and retention by offering a holistic approach to health and wellness.	Analyze user demand for nutrition guidance and meal planning. Target users who are interested in healthy eating and fitness.	Assess competing services in the nutrition and meal planning space. Identify unique value propositions and differentiating factors.	Coordinate with the Food Darzee team to establish integration protocols and ensure seamless user experience.	Success is measured by increased user adoption of the integrated solution and positive feedback from users who find value in the combined offering.
Flo	Enable users to track their menstrual cycles and incorporate tailored fitness and mindfulness routines from Ultrahuman to support their overall well-being.	Enhance the user experience and provide a more personalized approach to health and wellness.	Identify the target audience interested in menstrual health and wellness. Understand the needs and pain points of users seeking a holistic approach.	Analyze competing apps in the menstrual health and wellness space and connect these with metabolic health	Collaborate with the Flo team to establish data integration and develop tailored experiences for users.	Success is measured by increased user engagement with both Flo and Ultrahuman, as well as positive feedback from users who find the integrated features valuable and convenient.
Google Calendar	Seamlessly integrate Ultrahuman's fitness and mindfulness activities into users' daily schedules, allowing them to prioritize their well-being alongside their commitments.	Increase user adoption and daily engagement with Ultrahuman by integrating it into users' existing productivity workflows.	Understand the target audience who rely on Google Calendar for time management and scheduling. Assess the demand for integrating fitness and mindfulness activities within their daily routines.	Analyze existing calendar and productivity and predict high stress time periods and suggest alerts for these time periods.	Collaborate with the Google Calendar team to establish integration protocols and ensure smooth synchronization between the two platforms.	Success is measured by increased user retention and daily usage of Ultrahuman through the integrated calendar feature, as well as positive feedback from users who find it convenient to incorporate wellness activities into their schedules.
Neend	Integrate Ultrahuman's sleep tracking and relaxation features with Neend's sleep monitoring capabilities, providing users with a comprehensive solution for optimizing their sleep health.	Improve user satisfaction and provide a complete sleep management solution.	Analyze the target audience interested in sleep health and optimization. Understand their sleep patterns, needs, and challenges.	Assess competing sleep tracking and sleep optimization apps. Identify gaps and opportunities to offer a more comprehensive and personalized solution.	Collaborate with the Neend team to establish data integration and develop a seamless user experience.	Success is measured by increased user engagement with both Neend and Ultrahuman, as well as positive feedback from users who experience improved sleep quality and find value in the integrated features.

Upload your ppt here:

Step 8 - Building Trust

Solving for trust and engagement with the partnerCreate a strategy for building trust with your partner at each step of the partnershipCreate a strategy to improve transparency between you and your partnerCreate a strategy to increase engagement with your partner

Partnership	Trust Building Strategy	Transparency Improvement Strategy	Engagement Increase Strategy
Flo app	Regularly communicate updates and improvements to users	Provide clear and detailed information about data privacy and security practices	Implement gamification features to encourage active participation and usage
Food Darzee	Offer a satisfaction guarantee and provide excellent customer support	Share information about ingredient sourcing and quality control processes	Create a loyalty program to reward customer engagement
Google Calendar	Ensure data security and privacy through robust encryption and authentication measures	Enhance visibility into calendar settings and permissions	Introduce collaborative features to encourage shared scheduling and coordination
Neend app	Establish a feedback loop to address user concerns and suggestions	Clearly communicate the app's data usage and privacy policy	Implement personalized recommendations and reminders to keep users engaged

Strategy for trust building

Strategy for improving transparency

Strategy for increasing engagement

Step 9 - Plan and Launch GTM

What is the problem you are solving for?
- Ultrahuman aims to solve the problem of optimizing human performance through a combination of fitness, meditation, and sleep programs.
Is there demand for your offering?
- Yes, there is a growing demand for fitness, meditation, and sleep programs that help individuals improve their overall well-being and performance.
Who's your brand offering for?
- Ultrahuman's brand offering is for individuals who are looking to enhance their physical and mental performance, improve their fitness levels, manage stress, and optimize their sleep.
Where does your ICP spend most of their time?
- Ultrahuman's target audience spends most of their time on fitness apps, meditation platforms, and wellness websites.

Create a value matrix for your mutual customers.

What's their biggest problem?	Where do they go for solution?	What value do you provide them?	How can you communicate that value?
Attract	Difficulty falling asleep and achieving quality sleep	They might search for sleep aids, meditation apps, or wellness platforms	Neend provides guided sleep meditations and relaxation techniques to improve sleep quality
Engage	Lack of consistency in sleep routine and struggling with relaxation	They might engage with sleep-related content, participate in sleep challenges, or seek personalized sleep advice	Neend offers sleep programs tailored to individual needs, sleep challenges, and expert tips for better sleep
Delight	Feeling refreshed and energized after a good night's sleep	They might share their positive experiences with friends and family, recommend sleep programs and resources	Neend provides a comprehensive sleep solution that improves overall well-being and enhances daily performance

Create a co-marketing strategy for your partnership, include the teams involved, timelines, and effort. If the co-marketing activity is on the partner’s real estate, please mention the approach you'll follow to convince your partner.

Co-marketing Activity	GTM stage (Pre-launch, Launch, Post-launch)
Promoting Neend for correcting sleep patterns based on biomarkers	Post-launch
Campaign to educate about improving sleep without medicine	Pre-launch
Offer premium subscription to Neend app with Ultrahuman purchase	Launch